Google Launches AMP Pages – What are they and how will it affect SEO?

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Lately, you might have a heard many agitation about the AMP Pages or the Accelerated Mobile Pages, which google has recently launched. What exactly are Accelerated Mobile Pages, what do they mean for search engines, and how shall you prepare yourself for it? Read on to know more.

What is an Accelerated Mobile Page (AMP)?

Basically Accelerated Mobile Page (or AMP) is a project from Google and Twitter to design fast loading mobile pages. Fundamentally, these are stripped-down form of HTML page designed to be super light weighted and really fast loading.

How it works?

The Project relies on AMP HTML, a layered structure whichis basically HTML but not any HTML. It is designed in a unique way for pages to load faster than usual. Giving us a sense of what fast loaded webpages will look like. Some tags are banned and some new tags are introduced in their place. AMP HTML is designed by just keeping mobile performance in mind.

Impact of AMP in SERP

We all are aware that mobile friendliness is a factor considered in Google search rankings. We’ve known that sites which pass the Google mobile-friendly test appear higher on the on the search results and the sites which tagged are unfriendly or which do not pass the Google’s mobile friendly test are pushed down to the second or third page.
So it is clear that Mobile Pages, which are specifically designed to load quickly and provide a great user experience on mobile, would get a serious search ranking boost. We can also see from Google search results that AMP sites are highlighted with a little green lightning-bolt, inviting users in to
experience these lightning-fast mobile pages. And, fater loading will lead to more pageviews and more ad views.

What can you do to prepare?

Firstly, you should start building AMP pages for your website, and you have to make sure that these pages are valid. To validate the AMP pages, we use a tool that’s built into Chrome. So if you open the developer tools in Chrome, there’s a system there — and you can look it up on the AMP project website — where you can actually go to a page and you can ask it to validate, “Is this an AMP page,” and it tell’s if there is any problem with that page.
So, what are you still waiting for, contact BlueBit for making AMP pages for your website to boost up your mobile page rankings.