In the present time, if you own a business and you don’t have a website it’s like your business doesn’t exist. In contrast with the past, having a website has become very essential to match up the current business trends and to reach an upmost position in the market. Website’s acts like a medium of assurance to your business. People and customers primarily visit a website to get information about your business and if you belong to a business world, be it local, you need to have a clear website to provide more information about your business to your customer’s about what you offer and what your business is all about. Below are some points as to why creating a website is essential not just for huge business’s but also for small and local business.
Gives your Local Business an Identity
You could give your local business a identity by creating a website. Your own domain name (www.yourcompany.com) establishes a strong online brand identity.
Building a website and advertising them is less expensive as compared to the other forms of media like printed media, radio, television etc. Investing in advertising is necessary, but investing on advertising wisely is more important. You could advertise your local business if own a website as it is more environmental friendly when it comes to advertising and marketing.
Having an online presence of your business gives your customers more satisfaction which could directly convert into leads. It becomes more convenient for customers to just find what they’re looking for on your online site rather than asking you questions.
Access to Info
The advantage of owning a website is that you can actually track everything that is happening on it. You can get information about how many people visited your site, or how many people messaged or emailed you. You can even make an update anytime, making it much less expensive than printed material.
You could improve the productivity of your local business through a website as less time is spent explaining your product or service details to customers as all this information is available 24 hours a day on your website.
Expand Your Market
Take your Local business to a next level through you website. Internet allows businesses to break through the geographical barriers and become accessible from any of the world by a potential customer that has an Internet connection.
Change Locations without fear of losing customers
Even though your local business is been moved to a new location, your customers can still find you because your main marketing tool, your website, is easily changed and updated.
Some Facts & Figures –
- 32% of consumers think a ‘clear & smart’ website gives a local business more credibility
- Most consumers prefer to contact a local business on the phone after viewing their website
- 34% of consumers are more likely to contact a local business with a website
A local business website doesn’t have to be the most complex website in the world, but nor does it have to be the most basic. We at BlueBit Systems will guide you to own a perfect local business site. We are a team of highly experienced developers. So wake up, it’s still not late!