Writing Adwords Ads are not as simple as they look like, it could be a head-scratching task and at times frustrating as you have to fit in your words in those limited character box. So how do you do it? I’m here to give you some tips which will guide you to write great Adword Ads.
The Very first thing which gets noticed in your ad copy is the headline. Now a days many of the advertisers are using dynamic keyword insertion due to which their ads say the same thing which the user is looking for. So, how do you stand out from the crowd and not lose your chance of getting those clicks. The answer is simple, use compelling headline which speaks out the user’s end goal. Don’t give up very precious headline space for something which you and the visitor already know. Instead, give visitors that end solution they’re looking for.
Use countdown timers
Humans get more motivated by the idea of losing out something. This psychological force is called loss aversion and can be used as a powerful tool in shaping up your Adwords ads which could boost up your CTR and Conversions. Adding a bit of ‘fear of losing out’ factor in your ads is not a complicated task and could give you great results.
Using numbers in your Adwords ads make them stand out visually by breaking up blocks of words/letters which at times becomes monotonous, dull and unexciting. Numbers add some specificity to the ads. This lets people know exactly what they will be getting and, especially when you include a price, it can reduce clicks from those who aren’t a good fit for your business.
Make it Personal
While writing Adwords ads you must not fall into the trap of being egocentric. Words like “we,” “us,” “me,” “myself” and “I” fall in the above category and fail to focus on the customer’s needs. The best word to catch eyeballs of a customer is ‘you‘. So, create ad copies that focuses on the word ‘You’.
Include a Call to Action
A clear call to action is very important if your goal is to maximize your return on investment. Offering the user some guidance on what to do once they reach your site. The call to action should reflect the action you want your user to take which counts for a conversion.
These strategies and various other strategies help us in our PPC ventures. But the only way to figure out what ads will be successful for you is to test them.