Micro-Moments: The Shift to mobile & ways consumers connect through it
Smartphone usage has reached some remarkable new milestones. Gone are the days when we used our mobile phones to just check the time, text a spouse, or catch up with friends. The shift to mobile is changing your customers’ behavior in and out of the store. Now a days brands connect significantly with the customers at the right time contributing to Micro-Moments.
Consumer behavior has tremendously changed since smart phones have jumped into the market.
We take you to a tour where you’ll understand the ways where consumers connect with mobile.
Online Shopping:
Shopping never sleeps! Whether we are making an everyday purchase or buying ticket item, we just turn to our devices. This happens in hundreds of micro-moments throughout the day when we’re making purchase decisions. People turn up to online shopping these days because of the vast options available and the lower prices than what we find in a physical store.
“82% of shoppers say they consult their phones on purchases they’re about to make in a store.”
Provide Local Information:
Whether you are looking for some address, a college information, a restaurant to dine or a weekend getaway’s to spend to liesure time. Search engines have all the information stored in their direvtories. Just a click and you get whatever information you need at a real-time.
A survey conducted by Google in 2015 shows that 50% of consumers who conduct a local search on their smartphone visit a store within a day, and 18% of those searches lead to a purchase.
Act’s as an in-store research adviser:
People now-a-days trust more on consumer reviews before making any purchase, be it online or in-store. Surprisingly one in four shopper say they have changed their minds after researching a product on a smartphone.
“Eighty-two percent of shoppers say they consult their phones on purchases they’re about to make in a store.”
It’s essential to be there on mobile. But it’s even more important to create rich and relevant experiences that connect you with users in all of their micro-moments—and encourage those users to come back again and again.
