Organic traffic increased by 52%
My health is a Physiotherapy Clinic based at Mississauga, Canada. They provide various treatments on conditions like back pain, arthritis, herniated disc, foot pain, shoulder/arm pain & more. They wanted to generate leads and set up brand image in city ‘Mississauga’.
The Challenge:
Optimizing website technically to rank in search engines.
To create brand awareness and to expand the business of My health clinic.
Efforts:
A thorough audit was conducted to check on-page strategy, website health and back-links. The major challenge was to rank website locally for Mississauga.
Findings:
- Keywords were not included in the page title.
- The content used in the web page was not keyword rich.
- Few back-links were generated from irrelevant website/blogs/forums.
- Robots.txt was missing
- There was no interlinking in the webpages.
- Website was not listed on Google maps.
Solution:
- Content optimization was done for the website
- Brand image was set through various Off-Page SEO activities like forum, posting, link building, article submission, PPT submission
- Meta tags were created after rigorous keyword research
- Interlinking was done for the website
- Quality back-links were generated from relevant websites.
- Social Listings, Directory Submission was carried out to improve the website standing locally.
- Local citations were done.
Results:
- Most of the highly targeted keywords ranked on page one.
- Organic traffic increased by 52%.
Ranking Report for Physiotherapy Clinic Local SEO Campaign, Mississauga
Stroke physiotherapy treatment Mississauga 2
Headaches physiotherapy Mississauga 7
Fibromyalgia physiotherapy Mississauga 5
Physiotherapy for cancer patients Mississauga 1
Arthritis physiotherapy treatment Mississauga 4
