32.5% in Organic Traffic and 42.7% increase in sales

KAYA jewellery is an e-commerce website specializing in personalised and special moments jewellery for new born babies, baby baptism, holy communion, bridesmaid etc. They provide a wide variety of silver jewellery crafted by their own designers at reasonable prices.

 

The Challenge:

• To extend the business of Kaya Jewellery to UK.
• Build a brand name and recognition for the company.
• Drive targeted traffic to website to increase sales,

Efforts:

An in-depth audit was done to check for existing errors and places which needed to be improved.

Findings:

• No keyword rich Meta tags and titles
• Missing interlinks
• No Image Alt Tags
• High bounce rates
• Decrease in total organic traffic

Solution:

• SEO and PPC activities were planned collectively for better results.
• We explored new keywords and optimized existing prime keywords such as baby jewellery, mum and daughter jewellery, silver jewellery, personalised jewellery and many more.
• Improved the quality and loading page time of the website which resulted in lower bounce rates.
• The accessibility issues were taken care of by ensuring all the all the content in the pages that are indexed in the search engines are actually visible to the search engine.
• Onpage optimization of the webpages was carried out so that they crawl properly on Search engines and could bring traffic.
• Brand image was set up through participation on blogs, forums and other customer interaction points.
• Rigorous link building and SEO strategies were implemented to improve the organic traffic.

Shopping campaign was setup that really worked well.

Results:

Kaya Jewellery experienced a further increase of 32.5% in Organic Traffic and a continued overall sales boost of 42.7%.

Quote from the client:

Perfect Agency. Makes a good plan upfront, communicates clearly and deliveres good results. They did a great job in improving my keyword rankings. I will use them again.”