Gotfod, USA

69% total increase in organic search traffic.

 

GotFod strives to be a one-stop-shop for all of your Foreign Object Debris (FOD) needs and information. GotFod provide proper fod tool solutions, bags & lean manufacturing products to reduce FOD. Also, they provide etching and part marking services to enhance tool control systems and to reduce FOD due to lost tools and parts. FOD Hardware Container made by GotFod helps you with your hardware storage needs.

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The Challenge:

  • Optimise website for search by building a great user experience and also optimizing technically for search engines.
  • To drive targeted traffic to website and thus increase transactions/ leads.

Efforts:

Seo Audit was conducted to check where the website lacked from SEO perspective. After analysing the results below short comings were listed.

Findings:

  • The Meta tags were missing
  • The Url of the pages were unstructured
  • Alt tags in images and Logo were missing
  • Google Webmaster account was not set
  • Breadcrumbs was not in hierarchy
  • Site was not added in Google, Bing and other search engine listings
  • Social butons were missing
  • Site was not mobile responsive

Solutions:

  • Being an important aspect of SEO, the Meta tags were created by using the most targeted keywords
  • Proper structured SEO friendly url’s were made to rank up the pages in SERP
  • The Images and logo was optimised by ensuring proper Alt tags were used.
  • Google Web master account was set to avail its advanced features and to keep a check on the details
  • Proper Breadcrumbs were made as they are high up in the code and help the search engine crawl the site.
  • The website was registered with Google, Bing and various other place listings.
  • Soical Media plays a vitial role in build a brand. We made it a point that the website doesnt losses out on this hence we created social buttons for the website.
  • The website was not mobile friendly hence a website compatible on mobile was built.

Results:

Compared to the Q3-2015, in Q4-2015 GotFod got 69% total increase in organic search traffic.
There was about 58% increase in the site lead and conversion rate.

The table below shows some of the keywords that improved their rankings after optimizing the website.

FOD Control Tool 2
FOD Bags 2
FOD Tool Solutions 1
FOD Tool Control Methods 2
FOD Containers 4
FOD Removal Equipment 4
FOD Part Trays 1

Quote from the client:

“Since the day I have signed up with Bluebit Systems, our SERP rankings have gone up drastically. They are continually improving our keywords ranking and in turn traffic. Their team members are very friendly, professional, knowledgeable and pleasant to deal with.”

Gotfod, USA