40% organic traffic growth for overall campaign in 2 months

Alcohol Delivery provides Liquor Delivery services anywhere in Singapore with a large variety of drinks, such as Champagne, Whiskey, Scotch, Brandy, Vodka, Tequila, Gin, Rum, Red & White Wine. You will get lots of offers and promotions on their website. Buy a good quality Beer like Tiger beer, Asahi beer and many more beers anywhere in Singapore. Also, they provide free home delivery services anywhere in Singapore.

 

 

The Challenge:

• Optimise website for search by building a great user experience and also optimizing technically for search engines.
• Spreading out the traffic and revenue to create a healthy mix.
• To drive targeted traffic to website and thus increase transactions/ leads.

Efforts:

Audit was performed to identify errors and find missed opportunities to make the website clean and optimized for the search engines. The areas which were audited were:

• Indexation and Accessibility
• On Page Optimization
• Off Page Optimization
• Competitors
• Visitors data tracking

Findings:

• Various accessibility issues were identified.
• Robots.txt was not created
• Many low quality pages were found.
• Site Map was missing
• Crawl errors were found
• Google analytics account was not tracking data properly
• Poor quality Links from other websites.

Solution:

• The accessibility issues were taken care of by ensuring all the all the content in the pages that are indexed in the search engines are actually visible to the search engine.
• Onpage optimization of your webpages so that they crawl properly on Search engines and could bring traffic.
• Brand image was set up through participation on blogs, forums and other customer interaction points.
• robot.txt was created and uploaded at the backend.
• The low quality pages were blocked using robots.txt or using Google Webmasters URL parameters.
• Site Map was created
• Crawl errors were identified and resolved subsequently.
• High Quality PR backlinks were generated.
• Integrated online marketing created a strong brand among potential customers

Results:

 Results were calculated year over year, comparing Q1 and Q2, 2014 to Q1 and Q2, 2015:

• 40%organic traffic growth
• 42% increase in site leads
• 70% increase in web-exclusive phone calls

The table below shows some of the keywords that improved their rankings after optimizing the website.

Alcohol Delivery Singapore	1
Alcohol Delivery	1
Alcoholic drinks in Singapore	5
Asahi Beer Singapore	3
Beer Online	2
Vodka in Singapore	4
Brandy Online Singapore	2

 

Quote from the client:

“Fantastic job ! Very knowledgeable and understanding. Very satisfied with the work. I had the pleasure to work with real SEO experts. Recommended for anyone looking for a skilled white-hat SEO professional.”