Zoe Ministries, USA

120% increase in conversions. 35% drop in CPA

Zoe Ministries was birthed in Westfield, New Jersey with 60 individuals in attendance, a thriving prophetic house of the Lord with the vision to globalize the prophetic and the gospel of the Lord. Zoe Ministries has touched the life of millions both nationally and internationally, reaching out with the word of the Lord. The educator within the Bishop Jordan formed the desire and passion to grow and training the Lords prophets, establishing the School of the Prophets in 1985.

 

Zoe Ministries Church – A Prophetic Church- New York City Prophetic Church-Bishop Jordan Church- Pastor Jordan Church- Zoe Ministries Prophetic Church In NY 2016-02-23 13-20-16

Some Important Facts:

Average Ad-words budget- $50,000/month

Average Conversions-800/day

Conversion Rate -9.5%

Targeting: Worldwide, Campaigns: 18 Nos, Bidding Model: CPA

Campaign Type: Search, display, Trueview Video

The Challenge:

  1. Increase brand awareness
  2. Increase traffic and generate leads
  3. Decrease CPA from $1.8 to $1.0
  4. Setup Youtube channel and Start trueview Video ads to increase branding

Strategy:

  • CPA bids were revised to keep a balance between conversion count and CPA.
  • We Evaluated text vs banner ad performance based on bounce rate, average time on site and cost per conversion.
  • Placement reports was extracted, after analysing the report we excluded the low-performing placements or target high-performing placements in dedicated ad groups.
  • A combination of targeting method i.e Keywords, Placements, Topics, Interests were used for optimum results.

Results:

Significant growth exhibited across registrations with decrease in CPA. CPA decreased from $1.8 to $1.37.

90% decrease in impressions. Although this dropped significantly, we increased conversions by 54% showing that we were targeting the relevant target market.

The Project is Ongoing and we have raised our target to get max out of the allotted budget.

 

zoe ministries

Quote from the client:

If you’re looking for a company to enhance your pay-per-click campaigns, I would highly recommend BlueBit Systems. Since the time time I have worked with BlueBit Systems and team, I was impressed with their insightful analysis, which ultimately led to decrease in CPA of the account.

Keep up the good work!”

Naomi Cook, Zoe Ministries Inc.